Hi, I'm Matthew

Principal Product Designer | AI, Platforms & Intelligent Systems

I’m a Product Design and Experience Strategy leader with 15+ years helping organizations turn emerging technologies and complex systems into experiences customers instinctively understand and trust. My work spans Prime Video, LinkedIn, fintech, and aerospace, where I’ve designed AI-powered consumer and enterprise products at global scale. No matter the industry, I’ve built my career around one challenge: making complicated things feel simple.

I believe great design isn’t about making technology more impressive. It’s about making it disappear. My focus is reducing friction, clarifying decisions, and helping people accomplish what they came to do with confidence.

Selected Impact

240M+

Global customers reached after shaping the product strategy behind Prime Video's mobile and AI-powered experiences.

+80%

Increase in mobile title impressions after leading the strategy and UX vision for Prime Video's mobile redesign.

$17B+

Annual subscription revenue influenced after defining LinkedIn's first global self-service billing ecosystem.

0 → 12

Product design organization built and scaled through hiring, mentorship, and operating model design.

Selected Work

Prime Video

8 min read

Led UX for AI personalization, mobile redesign, and augmented experiences used by 240M+ customers.

LinkedIn Admin Center

7 min read

Led LinkedIn's business Enterprise billing platform supporting $17B+ annual subscription revenue.

First American Ignite

6 min read

Flagship escrow application for real estate buyers, sellers, agents, and escrow officers with 2FA in-app messaging.

Southwest Airlines

6 min read

In-flight wireless portal for customer network connectivity with a full on-demand catalog of entertainment streaming.

Design Leadership & Community Impact

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Let's Connect

Check out my Resume or shoot me a message on LinkedIn.

I love contributing to the emerging design community through mentorship on ADPList . Let's chat about strengthening your portfolio, growing your career, and navigating product design at scale.

Hi, I'm Matthew 👋