Humanizing Complexity

I’m a Staff / Principal Product Designer and Experience Strategy leader with 15+ years driving product innovation across AI-powered consumer and enterprise experiences at Prime Video, LinkedIn, fintech, and aerospace companies.

My work spans personalization, mobile platforms, payments, and intelligent systems used at a global scale. I partner with executives, product leaders, researchers, and engineering teams to turn complex technical capabilities into intuitive customer experiences. At Prime Video, I helped shape next-generation mobile and personalization experiences for 240M+ customers worldwide. Previously at LinkedIn, I led enterprise billing and subscription platforms supporting more than $17B in annual revenue.

Prime Video

Led UX for AI personalization, mobile redesign, and augmented experiences used by 240M+ customers

LinkedIn Admin Center

Led LinkedIn's business Enterprise billing platform supporting $17B+ annual subscription revenue

First American Ignite

Flagship escrow application for real estate buyers, sellers, agents, and escrow officers with 2FA in-app messaging

Southwest Airlines Wi-Fi Portal

In-flight wireless portal for customer network connectivity with a full on-demand catalog of entertainment streaming

Selected Impact

Designing at the intersection of scale, systems, and measurable business outcomes.

240M+

global customers reached through Prime Video mobile, personalization, and platform experiences.

+80%

increase in mobile title impressions through Prime Video’s next-generation mobile redesign.

$17B+

annual subscription revenue supported through LinkedIn’s enterprise billing platform.

person product design organization built and scaled across UX, research, and design operations.

“A good user experience isn’t necessarily that far removed from a poor user experience. It can be small, subtle differences that can have a huge impact.”
“If you want to build a ship, don’t drum up people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
“Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.”
“A designer who doesn’t understand human psychologies is going to be no more successful than an architect who doesn’t understand physics.”

Let's Connect

Check out my Resume or shoot me a message on LinkedIn.

Humanizing Complexity 👋